McCann-Erickson

As one of the largest and oldest global advertising firms in the world, McCann-Erickson boasts annual revenue in the billions of dollars and is responsible for some of the most widely recognized advertisements in history.

Although merged and incorporated in 1930, the company can be traced back to the early years of the 20th century, when Alfred Erickson established his agency in 1902 and H.K. McCann opened his ad shop in 1911.
Throughout the 1960s, McCann-Erickson became one of the foremost advertising agencies in the world, with offices opening up in Europe, Japan and Australia. In the 1960s, the firm partitioned into four separate entities under the single banner of Interpublic, with McCann-Erickson serving as a subsidiary.

In the early 70s, the company created the Coco-Cola spot featuring the jingle “I’d Like to Teach the World to Sing.” In the early 90s McCann lost its Coca-Cola account, but went on to produce monumental advertising initiatives such as the U.S. Army’s “Army Strong” campaign, as well as the Mastercard slogan “There are some things money can’t buy. For everything else, there’s MasterCard.”

Today, McCann operates a number of global media and marketing subsidiaries that include Weber Shandwick, FutureBrand and Momentum, among others.

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